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Write Bites Episode #48: 3 Common Copywriting Misconceptions

While copywriting isn’t exactly a mainstream skill set just yet, it’s not a secret either. Most business owners have a general understanding of what it is. That said, over the decade I’ve been a copywriter, I’ve noticed there are some lingering misconceptions about copywriting that remain prevalent among business owners, marketers, and even copywriters themselves. …

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What Is Digital Transformation? [Definition Explained]

What is digital transformation? Search online and you’ll be bombarded with thousands of digital transformation definitions. Some will talk about how it is the integrations of the latest tech solutions within the business process. Some, on the other hand, talk about how it is almost a spiritual business change. In the end, you’ll close that …

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The 5 Things Most Likely To Derail Your Freelance Writing Career

Freelance writing is incredibly accessible. Every single week, I get testimonials and reports from writers who are hitting significant milestones in their journeys, enjoying successful careers, and building profitable businesses. That said, not everyone is succeeding in this space. Part of the accessibility means there are a lot of people who give freelance writing a …

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What To Do When No One Is Responding To Your Pitches

You’re pitching, you’re pitching, you’re pitching some more… But you’re not getting any clients. And you’re starting to feel the pressure. You’re wondering: what else can I do to land the next (or maybe even first) client as quickly as possible? If you’ve had trouble getting people to respond to your pitches, you’ll love today’s …

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Five Criminally Underrated Copywriting Tips That Will Change The Way You Write

This last week, I sat down and asked myself a question: “What are the most powerful copywriting tips that don’t get discussed very frequently?” The five tips we’ll cover in this video are what came to mind. These are the types of tips that can singlehandedly change how you write and shift the entire trajectory …

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Three Critical Questions You’re Not Asking Your Clients

There are three super important questions that every copywriter should be asking their clients, but most don’t. If you have already found my copywriting questionnaire, then you’re already using two of these, but I’ve actually since added a third to the lineup… And I’m a little embarrassed it’s taken me this long. In today’s episode …

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What is an email blast? (+ examples and use cases)

An email blast is a single message delivered to a large recipient list. As the name implies, it’s a marketing tactic with broad reach, but limited depth. As far as email marketing strategies go, blasts have the highest likelihood of reaching your customers. Email blasts that follow CAN-SPAM Act guidelines will land in the inboxes of everyone on …

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